Search engine marketing is internet marketing that is intended to improve the visibility of your website and attract targeted traffic. When speaking of Search Engine Marketing (SEM), we are often referring to paid methods of driving traffic to a website.
Examples of search engine marketing techniques include Pay Per Click advertising, banner ads and other contextual advertising. Today, I will talk about Pay Per Click advertising.
Pay Per Click advertising is a type of paid advertising where you only pay for the traffic it generates. In other words, if someone clicks on your link, you pay only for that click. PPC advertising has become one of the most popular forms of search engine marketing because of its effectiveness and ease of use. PPC ads flow smoothly with other search engine listings, looking like a natural listing, but giving you a boost straight to the top of the page.
With PPC advertising, you set the amount you are willing to pay for each click as well as a monthly or daily budget. What you bid directly impacts the number of impressions your ad will get, so bid carefully to maximize your traffic while keeping your costs down.
With this type of search engine marketing (SEM), you can target specific types of customers based on the keywords you choose. The better targeted your audience, the better your chances of making a sale when they come to your site.
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